Consumer Health Data Privacy Policy

• Information you enter in the intake questionnaire: your situation and relationship status, age range, the concerns you select, how long the concern has lasted, what you have already tried, what a good outcome looks like to you, and any topics you ask us to avoid.
• The content of your conversations with the AI coach, which may include information about sexual function, sexual activity, intimacy, relationships, and mental or emotional state.
• Your progress through coaching programs and exercises, including which programs and tools you use and when.
• Entries you write in The Log (your private journal) and the pages you write in the Identity System program.
• A record of which parts of the portal you used and when (the name of the action and the time, never the content), plus the day you last signed in and the kind of device you used.

We collect this data to provide the coaching service you asked for: to select a starting program for you, to let Max respond to your situation rather than a generic one, to remember what you have told us so you do not have to repeat it, and to track your progress.

Once a week we also count which topics members asked Max about, in one batch with email addresses, phone numbers and the names we can detect removed, so we know which programs to build next. That count is themes and numbers only; nobody at Max Plus reads your messages for it.

We do not use consumer health data for advertising, marketing lists, or profiling unrelated to coaching. We do not sell it. We do not share it with advertisers or data brokers.

All consumer health data is collected directly from you, through the intake questionnaire and through your conversations with Max. We do not buy health data, and we do not obtain it from third parties or public sources.

None for advertising or sale. Consumer health data is processed on our behalf by the service providers listed below, under contracts that limit them to providing those services. We do not otherwise share, sell, or disclose consumer health data, except where we are legally required to.

These are the specific companies that process consumer health data on our behalf, and what each one does:

• Anthropic PBC (United States): generates Max's replies. Receives your messages and the coaching context.
• Neon Inc. (United States): hosts the database where your account, intake answers, and conversations are stored.
• Vercel Inc. (United States): runs the application that serves the members area.
• Resend (United States): sends sign-in links and account email. The welcome email names the program Max picked from your answers and the one-line reason Max gave, so Resend holds that line in its sending record. It receives nothing else you write.
• Stripe Inc. (United States): processes membership payments. Does not receive consumer health data.

To reach any of these companies about data they hold on our behalf, contact us first at support@joinmaxplus.com and we will provide their current contact information and, where you ask us to, pass the request on.

You have the right to:

• Confirm whether we are collecting, sharing, or selling your consumer health data, and access that data.
• Obtain a list of all third parties and affiliates with whom we have shared or sold your consumer health data, and their contact information.
• Withdraw your consent to our collection and sharing of your consumer health data.
• Have your consumer health data deleted.

How to exercise them. You can download everything we hold about you, and delete your account and all of its data, yourself from your Account page at any time. You can also email support@joinmaxplus.com.

Our response time. We respond within 45 days of receiving a request. If we need more time we will tell you within that period, and may extend it by a further 45 days.

What deletion does. Deleting removes your account, your intake answers, your conversations with the coach, your log, your Identity System pages, your progress, and your usage records from our live database immediately. Deleting also removes your customer record at Stripe. Anthropic and Resend keep no copy of your account; Anthropic may hold what it processed for a short period under its own policy, then deletes it. Database backups are kept for up to seven days and cannot be searched; your data rolls out of them within that window. Two records survive deletion: the proof that you gave consent, and a scrambled version of your email address that stops a second free trial, both described in our Privacy Policy.

If we deny a request, we will tell you why and how to appeal. To appeal, reply to our decision or email support@joinmaxplus.com with the word APPEAL in the subject line. We will respond to the appeal within 45 days with our decision and the reasons for it.

If your appeal is denied, you may submit a complaint to the Washington State Attorney General at atg.wa.gov/file-complaint.

If we want to collect, use, or share consumer health data for a category or purpose not described here, we will ask for your consent first.