What We Keep Private

We keep only what Max needs to actually help you:

• Your name and email address
• Your answers and your chats with Max
• Your progress through the programs
• A basic record of your membership order (the order number and whether it is active) so we know your access is current
• A basic technical record from when you sign up, like your IP address, kept for security and for our legal records
• A billing address or a phone number, only if you choose to add one on the billing page. Stripe Inc. keeps it with your payment record, and we can see it there

A few trusted companies power the parts we do not build ourselves. They only ever see what they need to do their job, and none of them may use your information for anything else:

• Anthropic PBC generates your coach's replies. Your messages go to them to be answered.
• Neon Inc. stores your account, your answers, and your conversations.
• Vercel Inc. runs the members area itself.
• Stripe Inc. handles membership billing. Your payment details go straight to them. We never see or store them, and they never see anything you tell Max.
• Resend sends your sign-in and account emails. They see your email address, your first name if you gave one, and the one-line welcome that names the program Max picked from your answers. Nothing else you write reaches them.

Our servers are in the United States, and every company above is American. Your information is stored and processed in the United States, under United States law. Max Plus itself operates from Quebec, Canada, so we access it from there.

Your messages go to Anthropic so Max can answer them. Under our commercial agreement with Anthropic, they do not use them to train their AI models. We do not use them to train anything either. Nobody's model gets smarter because of what you told Max. Anthropic may hold what it processes for a short time for safety monitoring under its own policy, then deletes it.

One exception to "only Max reads it": an automatic safety filter checks each message for signs of a crisis, abuse, or anyone under 18. When it fires, a Max Plus staff member may read that one message to decide whether to reach out or act. Nothing else you write is read by a person.

So Max knows you. When you come back, Max remembers where you left off, what you are working on, and what you have already tried. That is what makes the coaching yours and not generic.

• We never sell your data. Not ever.
• We never send you emails with revealing subject lines. What lands in your inbox stays neutral.
• We never show anything you write to anyone else. There is no community, no forum, no shared space in MAX+.
• We never judge you. That is a promise.

One day MAX+ may be bought by another company, or merged into one. If that happens, your account and your information move to the new owner along with the rest of MAX+, so your membership and your history with Max keep working. That is a change in who runs MAX+. It is not a sale of your data. Your information is never sold on its own, to anyone.

The new owner takes on every promise on this page along with MAX+. If they ever want to change one, they have to tell you before it changes, so you can delete your account first if you would rather not stay.

Before a sale is final, a buyer may need to check our records. That happens under a signed confidentiality agreement, it never includes reading what you wrote to Max, and if the sale falls through the buyer must destroy what they saw.

We will email you when MAX+ changes owners. You can still download everything we hold about you, or delete your account, whenever you like.

The charge on your statement says MAX PLUS, so you recognise it. Nothing about coaching: nobody glancing at your bill learns what you signed up for.

Want it all gone? Sign in and choose Delete my account. It works whether or not your membership is still active, even after a free trial ends. It cancels any billing and erases everything we hold: every conversation, what Max remembered, all your progress. It happens right then, not after a support ticket. No hoops, no guilt trip.

Three things we keep. A bare record that a payment happened, with no personal details in it: our accountant needs that, and the law expects us to have it. The proof that you ticked the consent boxes: the exact words you agreed to, the time, the email address, and the internet address and browser it came from. Privacy law lets us keep proof of consent to answer a legal claim, so that record stays for five years, on its own, tied to nothing else. And a scrambled version of your email address, nothing else, so one inbox gets one free week; it stays for as long as we offer a free trial.

If there is ever a legal claim or a payment dispute about your account, one Max Plus staff member may review and export your records to answer it. Apart from the safety filter above, that is the only time a person looks at what you wrote.

Deleting also removes your customer record at Stripe. Your log entries, your Identity System pages, and the record of which parts of the portal you used all go with the account.

We do not keep your information forever. If you stop using MAX+, we delete it on a clock:

• Tried the free trial and never joined: everything is deleted 12 months after your last sign-in.
• Were a member and cancelled: everything is deleted 24 months after your last sign-in.
• Payment records are kept as long as tax law requires. They contain no details about you beyond the fact a payment happened.

Signing in resets the clock, so an account you actually use is never swept. We email you about a month before anything is deleted, and again a week before, so you always get the chance to come back or to delete it yourself first. Opening an email does not count as coming back. Only signing in does.

When we delete, we delete. Nothing you wrote survives in any form, and we do not keep a stripped-down copy and call it anonymous.

Wherever you live, you have real say over your information. Sign in any time, active member or not, and you can download a full copy of everything we hold about you, or delete it all for good. If you want something corrected, or you would rather a person handled it, email support@joinmaxplus.com and we will take care of it, usually within a few days.

Some of what you tell Max counts as health information under United States law, and it has its own rules and its own rights. Those are set out separately in our Consumer Health Data Privacy Policy.

Our Privacy Officer is Derek Gregory, Privacy Officer, Max Plus. You can reach them at support@joinmaxplus.com.

Max Plus operates from Quebec, Canada. That means Canadian federal privacy law (PIPEDA) and Quebec's Law 25 apply to how we handle your information, wherever in the world you happen to live. You get the protection of those laws on top of your own.