If tonight is bad, read this first
You can talk to a real person right now, free, any hour.
- 988: call or text. In the United States this is the Suicide & Crisis Lifeline; in Canada it is the 9-8-8 Suicide Crisis Helpline. Same three digits, 24 hours a day, every day, a real person.
- 1-800-799-7233: National Domestic Violence Hotline, if someone is hurting you or you are hurting someone.
- 911: if you or someone else is in immediate danger.
None of these cost anything. None of them require you to explain yourself well. 988 and 911 work in the United States and Canada. The domestic violence line is a US number; in Canada, 911 reaches help too. Outside both countries, findahelpline.com lists your local line.
What Max does
If you tell Max you are thinking about hurting yourself, or that you feel there is no point in going on, the coaching stops. No change of subject, no technique. You get the crisis line, a push to reach one real person tonight, and Max stays in the conversation with you.
If you describe abuse, in either direction, Max names it and gives you the domestic violence hotline.
If you describe a physical symptom, Max will tell you to see a doctor. No diagnosis, and no discussion of medication.
What happens on our side
Messages are reviewed automatically for signs of crisis, abuse, and other safety concerns. When something is flagged as a crisis, a person at Max Plus is alerted.
We are telling you this plainly because you should know it before you type, not after. Being reviewed is not the same as being watched: nobody at Max Plus reads your conversations casually, and what you write is never shared outside the company.
We are a small company, not an emergency service. Nobody is on call at 3am. That is exactly why the numbers at the top of this page matter more than we do.
What Max is not
Max is an AI coach. Software, not a person.
Max is not a therapist, a counsellor, a doctor, or a licensed professional of any kind. MAX+ provides education and coaching. It does not diagnose, treat, or cure any medical or mental health condition, and it is not a substitute for professional medical, psychological, or relationship counselling. If something about your body or your mind worries you, please see a professional you trust.
Max does not prescribe or dose anything, and gives no medical, legal, or financial advice. MAX+ is for men's performance, confidence, and relationships. If what you are carrying is bigger than that, the people at the top of this page are the right call, and so is your doctor.
Max is also not an emergency service and cannot call anyone for you.
Adults only
MAX+ is for adults 18 and over. It is not for anyone under 18. If you are under 18, please do not use it. If we learn that a member is under 18, we close the account and delete the data. AI coaches like Max may not be suitable for some minors, and MAX+ is closed to everyone under 18.
Questions
Email support@joinmaxplus.com. A real person answers, usually within one business day. That is not a crisis line. For a crisis, use the numbers at the top of this page.