The Deal, In Plain English
No fine print games. Here is what you are signing up for, in words a real person can read.
Last updated November 6, 2026
The free trial
You get 7 days with Max, free. We never ask for a card to start it, which means it cannot turn into a charge. There is nothing to cancel and nothing to remember.
The trial includes Max, the full library, the dashboard, and the Performance Audit. It covers up to 10 messages with Max, and day one of any program. Saving your progress and the member discount are part of the paid membership.
On day 8 the trial simply ends. Everything you told Max stays saved and private, and it is still there if you join later. If you would rather it was gone, you can delete it yourself at any time from your Account page. One free trial per person.
What it costs
You pick your plan, in US dollars. Founding members (the first 100 to join): $19.99 a month, $99 for 6 months, or $149 for 12 months. After that: $29.99, $149 and $189. A founding member keeps his prices for as long as he stays. You only ever start paying by choosing to join, and you enter your card yourself at that point. Once you are a member, your plan renews at the end of each period on its own so your access never blinks out, and you can cancel in two clicks whenever you want.
Cancel anytime, from your Account page
No phone calls, no begging. Head to your Account page and cancel in two clicks. There is no cancellation fee. Your membership stays live until the end of the time you already paid for, then it simply stops. You keep everything you paid for right up to that day.
What you get each month
Your plan includes 300 coaching messages every month. That resets on the 1st. Working through something big and need more? You can add an Extended Session anytime. Those extra messages never expire, so they wait for you until you need them.
Max is an AI
Max is an AI coach: software, not a person, and not a therapist, a doctor, or a licensed professional of any kind. Max also cannot call anyone for you. If you are in crisis, our safety page has the numbers that reach real people, any hour.
Max may sometimes suggest a product from the Mammoth Force store. That store belongs to the same company as MAX+, so treat it as our recommendation of our own gear, not neutral advice. Max is told to say so whenever one comes up.
This is coaching, not a doctor visit
Max and the library are here to teach, encourage, and walk with you. MAX+ provides educational information and personal coaching. It is not a substitute for professional medical, psychological, or relationship counselling. It does not diagnose, treat, or cure anything. Max does not prescribe or dose anything, and gives no medical, legal, or financial advice. If something about your body, your mind, or your health has you worried, please go see a professional you trust. We want you healthy first, always.
One more thing, said plainly: coaching works when you work it. We promise you a coach who shows up every time you do. We cannot promise any specific result, because that part is yours.
You have to be 18
MAX+ is for adults 18 and over. It is not for anyone under 18. By using it you confirm you are 18 or older. If we learn a member is under 18, we close the account and delete the data. AI coaches like Max may not be suitable for some minors, and MAX+ is closed to everyone under 18.
How long we keep your information
Every kind of information we hold has a purpose and an end date. One exception, explained below: a scrambled record that stops a second free trial.
- Your account (email, name): to operate your membership. Deleted 12 months after your last sign-in if you only ever trialled, or 24 months after your last sign-in if you were a paying member.
- Your conversations with Max and your welcome answers: so Max knows you and you never have to explain yourself twice. Same clocks as your account.
- Program and tool progress: so you can pick up where you left off. Same clocks.
- Payment records (no personal detail, just amounts and dates): because tax law requires it. Kept as long as tax law requires.
- Sign-in links: to log you in. The link works for one hour; its record (your email address and a scrambled version of the internet address) is deleted within two days.
- Rate-limit logs (a scrambled version of your email and IP, never the real ones): to stop floods of sign-in requests. One day.
- Free-trial record (a scrambled version of your email only, nothing else): so one inbox gets one free week, even after you delete your account. Kept for as long as we offer a free trial.
- Proof of consent (the exact words you agreed to, the time, your email address, and the internet address and browser it came from): to answer a legal claim. Five years, then deleted.
Signing in resets your clock. We warn you a month before anything is deleted, and again a week before. You can also delete everything yourself, immediately, from your Account page. Full detail is on our privacy page.
Cancelling and refunds
Cancel anytime from your Account page. Cancelling stops your next charge, and you keep full access until the end of the time you already paid for. Your free week was the trial, so a payment you have already made is final, except where the law where you live gives you a right to cancel and be refunded, which we honour. No phone calls, no hoops.
Something wrong with a charge? Email us at support@joinmaxplus.com and we will make it right.
If MAX+ changes owners
If MAX+ is ever bought by another company, or merged into one, your membership and these terms carry on with the new owner. Your information moves with MAX+ the way our privacy page describes, and you can still cancel anytime from your Account page.